Apptimize Cross-Platform is an all-in-one tool designed to experiment, optimize, and manage feature releases across all of your digital touchpoints. This allows you to optimize the entire user journey with testing and feature management across all fronts including web, mobile, mobile web, server-side, OTT and in-store.

Some key areas Cross-Platform include:

  • Cross-Platform Experimentation: This is the only truly cross-platform A/B testing solution that automatically enables you to optimize on multiple platforms through one centralized dashboard, and understand how a test on one platform impacts conversions on another.
  • Release Management: Staged rollouts and instant rollbacks are available on all platforms.
  • Consistent User Experience: When your users interact with you on multiple platforms, you can ensure that they have a consistent user experience across all of them.
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