Apptimize allows you to programmatically define attributes on which you can target called Custom Attributes. Custom Attributes enable you to target based on any user characteristic that you can obtain programmatically.

Once your Custom Attribute is created, all you have to do is select Custom Attribute and enter the desired value when setting the targeting criteria for a project. The dashboard will also provide a code snippet to define the Custom Attribute in your app code when you add the Custom Attribute as a filter for the experiment. Insert the code snippet into your app where the information is being gathered so that the criterion can be passed to Apptimize.

See our Docs for additional information on implementing Custom Attributes.

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